Thursday, 31 May 2012
Protecting the Olympic ideal
I probably just infringed two trade marks by posting the above picture, but what the hell...
LOCOG's latest loco idea (at least they nearly got the name right!) is that they have decided that it will jealously and vigorously protect its trade mark during the run up to and the period of the forthcoming Olympic bunfest. There will be a statutory marketing blackout on any brands that are not Olympic sponsors using anything to do with the games in their promotions.
This apparently extends to anything even remotely connected with the mention of 2012, London, Olympics or anything remotely ring like.
They also say that any athlete involved could be disqualified from the games. How very sportsmanlike!
Hang on though. If we're not careful then we are not going to have a Team GB (don't you just hate that expression?). You might have noticed on your TV screen lately the likes of our boxer Anthony Ogogo and pole vaulter Helen Bleasdale appearing on behalf of Subway to promote their 'personal best' sandwich. That's two people off the team already then, because rivals MacDonalds might be an official sponsor, but Subway definitely isn't.
Surely this is just asking for it? There's nothing more that those clever little creative people like than finding a way of getting around unenforceable bans. A recent survey actually revealed that more people associate Nike (not a sponsor) with the Olympic than Adidas (who are sponsors). They're just going to be lining up to have a go.
Apparently Locog is taking this all very seriously. The other day I read about a little old lady who knitted a pullover for a doll called Olympia that she put in with the prizes in her local charity fete. Locog was quick to pounce, pointing out that use of the five Olympic rings and the number 2012 contravened their strangehold on official Olympic merchandise.
To these people I say "Get a fucking life!"